Vision

For decades the name Bollag-Guggenheim has stood for quality, tradition, and success in both the Swiss and international textile and fashion industries. The family business, today in the firm hands of Sami Bollag and Anette Bollag-Rothschild, continues its engagement in the industry, bringing years of experience, contacts and know-how.

Continuing this tradition, Sami Bollag and Anette Bollag-Rothschild have established the Bollag-Guggenheim Fashion Group. Operating under the slogan "Multi-Brand and Multi-Channel", Bollag-Guggenheim Fashion Group intends to bring different brands (self-owned as well as brands with distribution rights) under one roof in order to coordinate the entire chain of value-added steps of marketing from the distribution to the retail customer.

Presently operating in Switzerland Bollag-Guggenheim Fashion Group oversees all aspect of wholesale, retail, franchising, and shop in store.
This structure is particularly suitable for expansion in three directions:

Expansion through additional brands

Expansion through new distribution channels

As option: replication of this structure internationally

The owners, board of trustees, and management are responsible for selecting brands, determining the distribution channels and establishing the target regions.

Structure


GUESS
GUESS by Marciano
Marc O´Polo
MORE & MORE
Henry Cotton's
SIMPLY TSHIRT
STEFANEL
Adenauer&Co.
CAMPUS
Lia_ne