BOLLAG-GUGGENHEIM FASHION GROUP



For many years, the fashion world has put designers on a pedestal and forgotten that the clothes and the wearer should do the talking.

At ANONYME we remain behind a mask because we believe that the identity of the woman is more important than the identity of the designer.

Femininity is something which transcends language, culture and time.

At ANONYME, we are inspired by the mystery and beauty in every woman. It is a quality expressed in many ways and we believe our designs are a vehicle through which every woman can express emotions, share feelings and reveal what is inside of her.

Fashion is about expressing the essence of who you are. It should not be prescriptive and should never follow rules. Our mission is to empower women; to enable women to reveal their true essence and embrace their femininity.

Every corner of Rome has a story and every story is an inspiration for our designers.
?The eternal beauty and cosmopolitan influences of this city run through the designs and translate into the prints, patterns and details of each collection.

ANONYME fuses traditional Italian tailoring with international in elements to produce timeless and elegant styles of distinction.

Our mission goes beyond designing beautiful collections. We seek to empower each woman to reveal her own, unique and individual beauty. Our signature trademarks include sophisticated prints, feminine silhouettes and versatility designed to flatter the female form. In the tradition of classical tailors, ANONYME designers choose to remain in the shadows and let the clothes take the spotlight.?The ANONYME mask has come to symbolise that discretion. Our understanding of fashion has been shared by many, as of today,

ANONYME designers is available on 3 continents, from Japan through to north America in more than 1000 premium stores.
 

Brandmanager

Tatjana Schüpbach



For further information:
www.anonyme.it